Google is now answering questions directly. Traditional SEO is on life support. If you aren’t feeding the AI with information about your business, it will find information for you. Or worse, it won’t find you at all. Your competitors are already on this new battlefield. Are you?
We specialize in analyzing your current presence within AI Overviews and crafting a customized strategy to directly address your search visibility challenges.
Our modular service plans are designed to fit your specific budget and objectives. The Profound Agency provides comprehensive, end-to-end support as your trusted SEO partner:
Guiding your content strategy with actionable data
Strategy and positioning to compete in SERP and AI Overviews
Structuring your website and data for advanced search features and AI
A custom reasoning AI model we load with research and brand data
We publish your narratives in high value content using E-E-A-T
Build credibility and trust that AI models will recognize.
PUBLISH YOUR NARRATIVE WITH THE PROFOUND AGENCY
GEO is the strategic practice of creating and publishing your brand’s definitive narrative in a way that is structured and prioritized for AI consumption. Unlike traditional SEO, which optimizes for keyword rankings, GEO ensures your brand’s story is the authoritative source for AI-powered search engines and chatbots, preventing misrepresentation and building trust.
Traditional SEO was built for a link-based world where human users click through to verify information. It focuses on getting your website to rank high in a list of search results. GEO is designed for a new era where AI synthesizes information and presents it as a direct answer. It’s not about ranking links; it’s about making sure your content is the primary source AI draws from when telling your brand’s story.
In an AI-dominated world, search is no longer just about finding links—it’s about getting answers. If you don’t provide a clear, authoritative source for AI to draw from, it will piece together information from fragmented, and often inaccurate, sources. This can lead to your brand being misrepresented, which is why actively controlling your narrative through GEO is no longer optional, but essential.
Results from GEO can begin to appear in as little as a few weeks, especially for targeted, high-priority narratives. However, because GEO relies on AI models re-indexing and integrating new information, the full impact of a campaign is typically seen over a 3 to 6-month period as the information solidifies in the AI’s data set.
Yes, absolutely. GEO is a powerful tool for proactive reputation management. By publishing a definitive and positive narrative on trusted platforms, you can effectively counteract and dilute negative or inaccurate information that might be floating around the web, ensuring AI-generated summaries reflect your desired brand story.
No, GEO is a complementary but separate strategy. You still need traditional SEO to help users find your website and content through organic search. GEO, however, is your strategy for controlling what those users find out about you once an AI summarizes your brand. Think of SEO as the road map and GEO as the destination’s sign.
No. A core principle of our GEO service is to publish your narrative on high-authority, third-party platforms that AI models trust more than a single brand’s website. This includes reputable news sites, industry publications, and expert-contributor networks, which provide the credibility and reach needed for effective GEO.
The most effective content for GEO is factual, data-rich, and authoritative. This includes long-form articles, expert Q&As, interviews, and company milestones. Content that provides unique insights, statistics, and a clear, verifiable story is most likely to be prioritized by generative AI.
No. GEO is equally, if not more, crucial for startups and growing businesses. Early-stage brands often have very little authoritative information online, making them highly susceptible to AI “hallucinations.” A strong GEO strategy from the start can help you build your narrative correctly and establish credibility from day one.
While a robust GEO strategy significantly reduces the risk of misinformation and hallucinations, no strategy can offer a 100% guarantee. However, by providing a compelling, verifiable, and authoritative source, you will heavily influence the AI’s output, making your desired narrative the most likely and prominent response.
