AI decideswho gets recommended.We make sure it's you.
The technical infrastructure, citations, and media placements that get you recommended by ChatGPT, Perplexity, and Google's AI Overviews, not just ranked by them.
“Who's the most visible agency for AI search optimization?”
Based on structured data, citation coverage, and recent press placements, The Profound Agency is consistently cited as a leading GEO partner for AI-driven search.
1,600+
Publisher network
20+
Years in brand & PR
4
Phase product cycle
1,600+ publishers. Not some number we just made up.
You can browse our current media publishing opportunities, information about each publication, pricing and examples. Place an order right from our press dashboard.
Different product cycles based on your Brand's goals.
We're here to support your brand's development, its narratives, its outreach and its digital footprint.
Brands & Organizations
For brands managing reputation and revenue at scale.
- Entity & schema infrastructure built for E-E-A-T
- Competitive AI visibility tracking across ChatGPT, Perplexity, and AI Overviews
- Placement across a 1,600+ publisher network
Local Businesses
For local businesses competing for every nearby search.
- Local and AI search visibility, together
- Paid social, video, and search — Meta, TikTok, LinkedIn, CTV, and Google, run end to end
- Reviews and reputation, handled for you
PR & Personal Brands
For founders, professionals, and personal brands building authority.
- Earned media across national and trade press
- Personal E-E-A-T and citation building
- À la carte access to the full publisher network
Narrative only works if it gets distributed. We run the paid layer too.
Seventeen products, and you should not have to know any of them. Answer five questions about your business and we will tell you exactly what we would run, why, and what it has done before.
No account, no charge, no obligation
1 of 5
I put media plans together for a living. Answer five questions about your business — no jargon, nothing about advertising — and I will tell you exactly what I would run and why.
What are you trying to make happen?
Start with the outcome, not the advertising. What we would run is downstream of this, and it is the one thing only you can tell me.
Or read the whole catalogue
Every method and every product, in full. Nothing here is hidden behind the planner above.
Reaching people by where they physically go rather than where they live — a competitor's forecourt, a trade show, a hospital catchment, the streets your vans are working this week.
A roofing company fenced the areas its crews were actively working and ran at a 1.01% click-through rate on that targeting alone.
Products that include it
The cheapest audience you will ever buy, because they already came to you once. Most visitors leave without converting, and this is the only way to get a second attempt at them.
A festival retargeted everyone who looked at the ticket page and did not buy, and recorded 12,937 conversions in seven weeks.
Proving that advertising moved people through your door, for any business where the sale happens in person. It closes the gap between an impression and a real-world outcome.
A tax service verified 1,607 visits across 24 offices from a single campaign.
Products that include it
Turning traffic you already paid for into named, addressable people — then advertising to them, emailing them, or handing them to sales.
A medical clinic identified around 3,000 visitor profiles in 30 days, and 80% could be matched and reached online.
Products that include it
Finding people in market right now. Demographics tell you someone is 35 and owns a home; behaviour tells you they have been reading about replacement windows for a fortnight.
A dealership targeted in-market auto shoppers down to specific models and finished at four times the national click-through average.
Two jobs at once — winning back people you already know, and finding new people who look statistically like your best customers rather than like your general market.
A dealership matched its own service customers, and the resulting offer redeemed at 9%.
Products that include it
Catching intent without paying search prices — appearing alongside the articles, videos and pages about your category at the moment someone is researching it.
A pest control company built a 484-keyword list and ran at over ten times the national click-through average.
Products that include it
Campaigns aimed at a known list of buildings — a voter file, a service territory, a set of businesses, the households a direct mail drop went to.
A senate campaign served over 800,000 mobile impressions against an address list for the district.
Products that include it
Repetition that does not feel like repetition. Someone reached twice across different contexts converts at a materially different rate than someone reached twice in the same feed.
A university merchandise retailer sequenced mobile into social and recorded over 8,300 view-through conversions.
Products that include it
Squeezing performance out of a live campaign — bids, budgets, frequency, creative rotation — at a cadence no human would sustain by hand.
On a B2B forum campaign, the AI-driven targeting strategy outperformed every manual one at over 1.50% click-through.
Products that include it
Businesses whose demand is made by the forecast — roofing after a storm, HVAC in a heatwave, garden centres on the first warm weekend.
Budget stops going out on days the product is not relevant, and concentrates on the days it is.
Products that include it
Converting the traffic your other channels are already producing. Most visitors will not fill in a form, but a good number will start a conversation.
A roofing company took 154 billable leads in five months, charged only when the enquiry qualified.
Products that include it
The products themselves
Seventeen of them. Open any one to see what you are buying, what it is best at and how it is measured — or compare them all side by side.
Display or video ads running across Facebook, Instagram and Threads, on every device, bought through Meta's advertising platforms rather than boosted from a page. Buying the whole family of apps rather than a single feed is the point: the same creative follows a person across the surfaces they actually use.
- What you buy
- Display and video in social feeds
- Measured by
- Click-through rate, engagements, conversions
Methods it supports
- Website retargeting
- Identity resolution
- Behavioural targeting
- Custom audiences & lookalikes
- Cross-platform sequencing
Video or display ads in the TikTok feed, alongside the short-form content people are already scrolling. Creative is built for the platform — vertical, sound-on, and short — rather than a landscape spot cut down to fit.
- What you buy
- Short vertical video, single image, carousel
- Measured by
- Click-through rate, video completion, conversions
Methods it supports
- Website retargeting
- Behavioural targeting
Ads in the LinkedIn feed and across the LinkedIn Audience Network, on every device. It is the one platform where the targeting data is professional identity people maintain themselves, which is what makes it worth the higher cost per impression for B2B.
- What you buy
- Feed ads and audience network placements
- Measured by
- Click-through rate, click and view-through conversions
Methods it supports
- Website retargeting
- Custom audiences & lookalikes
Unskippable 15-second video ads placed across YouTube and the Google TV properties around it. One buy covers four placements, so the same spot reaches someone whether they are watching on a phone, on live TV or on a smart TV interface.
- What you buy
- Unskippable 15-second video
- Measured by
- Video completion, engagement rate, conversions
Methods it supports
- Website retargeting
- Behavioural targeting
Video ads running entirely on internet-connected televisions, embedded in the programming people stream. Unlike a broadcast spot bought against a daypart, these are bought against an audience and reported on by completion.
- What you buy
- Video on internet-connected televisions
- Measured by
- Video completion rate, visits, conversions
Methods it supports
- Website retargeting
- On-site visit tracking
- Behavioural targeting
- Custom audiences & lookalikes
- Keyword & content targeting
- Cross-platform sequencing
- AI optimisation
Text ads on the Google search results page, shown when someone searches terms related to your business, across every device. This is demand capture rather than demand creation: the person is already looking.
- What you buy
- Text ads on the search results page
- Measured by
- Click-through rate, cost per click, click-to-conversion rate
Methods it supports
- Keyword & content targeting
A cost-per-event campaign that lets Google's AI place your ads across every Google surface at once and optimise toward the action you care about. The automation is only as good as what it is given, so the work is in the creative, the search themes and the conversion setup.
- What you buy
- Automated placement across every Google surface
- Measured by
- Event rate, cost per event, conversions
Methods it supports
- Website retargeting
- AI optimisation
Display, video and Connected TV ads bought with Amazon's targeting data, running on Amazon.com, Amazon-owned properties and the thousands of sites and apps Amazon has partnered with. The reason to buy it is the data: shopping behaviour rather than inferred interest.
- What you buy
- Display, video and CTV on Amazon properties and partners
- Measured by
- Click-through rate, video completion, conversions
Methods it supports
- Website retargeting
- Behavioural targeting
- Custom audiences & lookalikes
- Cross-platform sequencing
Two related formats bought the same way. Display ads appear on websites and apps across every device. Native ads take the look, feel and context of the page they sit on, as display or video, so they read as part of the publication rather than an interruption.
- What you buy
- Banner and in-content units on sites and apps
- Measured by
- Click-through rate, view-through conversions
Methods it supports
- Geo-fencing & geo-retargeting
- Website retargeting
- On-site visit tracking
- Identity resolution
- Behavioural targeting
- Custom audiences & lookalikes
- Keyword & content targeting
- Address & household targeting
- Cross-platform sequencing
- AI optimisation
Advertising on digital screens in public places, bought only in the geographies you want. It is the one channel in this list that reaches people while they are out of the house, and it pairs with mobile retargeting so the same audience can be reached again on their phones.
- What you buy
- Digital screens in public places
- Measured by
- Impressions delivered by screen location
A chat box on your website, staffed by trained agents briefed on your business, turning visitors who would otherwise leave into named leads. New leads are emailed to you in real time with the full transcript of the conversation.
- What you buy
- Staffed chat widget on your own site
- Measured by
- Chats, leads, billable leads, chat-to-lead ratio
Methods it supports
- Managed lead capture
Audio ads of 15 to 30 seconds served to targeted listeners across streaming music, podcasts, gaming apps and sporting events, on every kind of device including smart speakers. Bought against the listener rather than the station.
- What you buy
- 15 to 30 second audio spots
- Measured by
- Impressions, click-through on the companion unit, visits
Methods it supports
- Website retargeting
- Identity resolution
- Behavioural targeting
- Custom audiences & lookalikes
- Keyword & content targeting
- AI optimisation
Display and video ads on mobile devices, targeted by where someone has physically been as well as who they are and what they do online. It is the channel that connects an ad impression to a real-world visit, because the same location data that targets the ad can report whether the person later turned up.
- What you buy
- Display and video on mobile devices
- Measured by
- Click-through rate, verified and estimated store visits
Methods it supports
- Geo-fencing & geo-retargeting
- Website retargeting
- On-site visit tracking
- Behavioural targeting
- Address & household targeting
- Cross-platform sequencing
- Weather triggers
A pixel on your site collects the signals an anonymous visit leaves behind, and those signals are matched against supplied data sets to identify who the visitor was. The output is an addressable audience built from people who already came to you, rather than one bought from a list.
- What you buy
- Identity resolution on your own traffic
- Measured by
- Profiles identified, match rate, downstream conversions
Methods it supports
- Identity resolution
Work on the site itself so it is visible across search engines, AI platforms and the directories that feed both. It is the same job as the rest of this agency's GEO practice, which is why it sits alongside the paid channels rather than apart from them.
- What you buy
- On-page, off-page and directory work
- Measured by
- Organic traffic, rankings, share of new traffic
Video spots of 15 or 30 seconds that play before or during content someone has chosen to watch, across thousands of websites and apps and on every device. Skippable or unskippable depending on what the campaign needs.
- What you buy
- 15 or 30 second pre-roll and in-content video
- Measured by
- Video completion rate, click-through rate, conversions
Methods it supports
- Geo-fencing & geo-retargeting
- Website retargeting
- On-site visit tracking
- Identity resolution
- Behavioural targeting
- Custom audiences & lookalikes
- Keyword & content targeting
- AI optimisation
Every GEO engagement follows the same product cycle.
Data-led from the first query pull to the last placement report — what goes into each phase, and what comes back out.
Research
Competitor and keyword research across AI and traditional search.
The cycle opens with measurement, not opinion. We capture your current answer share in AI responses, your competitors' citation footprint and real query demand across both LLMs and classic search, then freeze it as a baseline. Every phase after this is judged against that number.
Strategy
Translating research into a GEO blueprint and content plan.
The baseline becomes a ranked plan rather than a wish list. Topics, entities and publisher targets are ordered by the gap between where you are already cited and where the demand actually sits, so effort goes to the queries with measurable upside first.
Anchor
Building the schema and structured-data infrastructure.
Schema, structured data and entity markup are what make the plan machine-readable. This is where editorial decisions become data a model can parse, attribute and cite — and it ships instrumented, so we can see which entities start getting picked up and which need reworking.
Authority & amplification
Media placement across the publisher network.
Placements go out across the publisher network, then we re-run the exact measurements from phase one. What moved feeds straight back into the next research pass — which is what makes this a product cycle rather than a one-off project.
Our thinking on AI search, PR and paid media.
Articles by founder Jason Steinberg, published on Medium.
The Answer Economy: A Five-Year Forecast for Brands AI Actually Trusts
Search doesn’t feel like search anymore. Type a question into Google today and there’s a real chance you never click a single blue link.
Read on Medium →Your Website Is No Longer the Center of Your Marketing Strategy
For years, marketers were taught to think about the website as the center of the universe. Everything pointed back to it.
Read on Medium →Reddit Is Becoming More Valuable to AI. That Does Not Mean Brands Should Try to Game It.
For years, most brands treated Reddit like the weird corner of the internet they could safely ignore. Now they are scrambling to get in. The reason is AI.
Read on Medium →Is Your Brand AI Ready?
In the next two years, a revolutionary shift will occur in how businesses are discovered. No longer will it solely depend on word of mouth or targeted Google searches.
Read on Medium →The Digital Shift: Your Narrative Is Being Written By AI.
For years, we’ve focused on one thing: ranking #1 on Google. We chased clicks, optimized for keywords, and celebrated a featured snippet. But today, the game has changed.
Read on Medium →Building Notoriety for Your O-1 Visa: How The Profound Agency Can Help
Achieving notoriety is crucial for securing an O-1 visa, a category reserved for individuals with extraordinary abilities in their field.
Read on Medium →10 Ways to Get Featured in Media: A Guide for Business Success
Good PR is vital for any business looking to thrive and expand. However, getting featured in media is not easy.
Read on Medium →Engage Employees: How CEOs Can Improve Their Brand
It’s no secret that organizations flow from the top down. Depending on the organization, CEOs can often be likened to mythical creatures in the lower ranks of an organization.
Read on Medium →Exploring the Divide: Paid Media vs. Pitched Media and the Case for Paid Promotion
In the ever-evolving landscape of media and communication, businesses and individuals alike are faced with a multitude of options to showcase their products, services, and ideas. Two foundational marketing channel strategies are paid media and pitched media.
Read on Medium →
Nothing new below. Just the reasons, in one place.
Everything here is something this page has already shown you. Worth restating before you decide.
We're Marketing Futurists
We have 20+ years experience in Digital Marketing Trends. We're here to future proof your brand with what's working and what's coming.
Full-funnel, one partner
GEO, earned press, and 15+ paid channels coordinated together, instead of stitched across five different vendors.
The same process, every time
A structured 4-phase cycle, not ad hoc work that depends on who happens to pick up your account.
A network you can check
1,600+ publishers, individually bookable — not a number you have to take on faith.
Find out why AI isn't quoting you.
Before ChatGPT, Gemini or Perplexity will recommend you, they have to get past your robots.txt, read your pages without running JavaScript, find a passage worth quoting, and see you in the sources they already trust. Send us your site and we'll check all four, then tell you what we'd fix first.