We Develop Narrativesand Echo Them AcrossDigital Media.
Future proof your brand with the latest digital marketing strategies and technologies. Starting with being the brand ChatGPT, Perplexity and Google's AI Overviews recommend.
“Who are the best companies in my category?”
Based on structured data, citation coverage and recent press placements, your competitor is consistently cited as a leader. You are not mentioned.
1,600+
Publications
17
Paid Channels
20+
Years of Digital Marketing Experience
One vendor, layering ad tech across every digital medium toward one goal.
12 precision targeting methods across 17 paid channels. GEO built for AI answers. Paid editorial access to 1,600+ publications.
One team plans and executes all of it, so every layer works toward the same outcome instead of five vendors optimizing separate dashboards.
Start with your problem. We show you the exact methods used to solve it.
Not Enough Leads
The pipeline is thin, and what does come in arrives by luck rather than by anything you switched on.
What fixes it
- Behavioural Targeting
- Custom Audiences & Lookalikes
- Keyword & Content Targeting
What these mean
- Behavioural Targeting
- Advertise to people based on what they actually do online, not who they are on paper.
- Custom Audiences & Lookalikes
- Upload your customer list. Advertise to them, and to people who resemble them.
- Keyword & Content Targeting
- Put your ad next to the subject people are reading about.
Wasted Ad Spend
Money goes out every month, the numbers look busy, and nobody can point to what it bought.
What fixes it
- AI Optimisation
- Website Retargeting
- Cross-Platform Sequencing
What these mean
- AI Optimisation
- The campaign tunes itself daily, and a human checks its work.
- Website Retargeting
- Follow the people who visited your site and left without doing anything.
- Cross-Platform Sequencing
- Reach the same person on one channel, then meet them again on another.
No Proof It Worked
The reports show impressions and clicks, and nothing connects them to a customer who actually turned up.
What fixes it
- On-Site Visit Tracking
- Identity Resolution
- Cross-Platform Sequencing
What these mean
- On-Site Visit Tracking
- See who saw your ad and then actually turned up.
- Identity Resolution
- Find out who your anonymous website visitors actually are.
- Cross-Platform Sequencing
- Reach the same person on one channel, then meet them again on another.
Losing to a Competitor
Someone else is taking the customers you want, in the places you both sell, and you are reacting rather than aiming.
What fixes it
- Geo-Fencing & Geo-Retargeting
- Address & Household Targeting
- Behavioural Targeting
What these mean
- Geo-Fencing & Geo-Retargeting
- Draw a shape on a map. Advertise to the phones inside it.
- Address & Household Targeting
- Advertise to specific street addresses.
- Behavioural Targeting
- Advertise to people based on what they actually do online, not who they are on paper.
Invisible to AI Search
Ask ChatGPT, Perplexity or Google's AI Overviews about your category and somebody else is the answer.
What fixes it
- Keyword & Content Targeting
- AI Optimisation
What these mean
- Keyword & Content Targeting
- Put your ad next to the subject people are reading about.
- AI Optimisation
- The campaign tunes itself daily, and a human checks its work.
Traffic That Does Not Convert
People find you, look around and leave, and you never learn who they were or get a second chance at them.
What fixes it
- Website Retargeting
- Identity Resolution
- Managed Lead Capture
What these mean
- Website Retargeting
- Follow the people who visited your site and left without doing anything.
- Identity Resolution
- Find out who your anonymous website visitors actually are.
- Managed Lead Capture
- A real person answers the chat on your site and hands you the lead.
1,600+ publishers. Not some number we just made up.
Every one bookable on its own, at a published price. These are paid placements, not press we hope for — we supply the article, so the narrative is ours to set rather than somebody else's to interpret.
We position you for AI search in Google, Gemini, ChatGPT, Claude and Perplexity. Then we buy the media behind it.
One stop shop for the media buying behind your digital campaign. Six kinds of client, three ways we work, and the free audit is the same either way.
Business Owners
You are the marketing department, and you would rather be running the business.
Free audit →Brand Managers
You own the number, and you need a partner who reports against it rather than around it.
Free audit →Agencies & Experts
You sell the strategy and want a buying desk behind it. Nothing we send carries our name.
Free audit →Personal Brands
Your reputation is the product, and you need the press and the AI answers to say so.
Free audit →Local Businesses
Your customers are inside a radius, and you want the advertising to respect that.
Free audit →Corporations
You need many channels under one contract, with one team accountable for the whole of it.
Free audit →
Tell us your campaign goals. We will come back with ideas.
Use this tool to tell us about your campaign goals and we will get back to you via email with ideas. Five questions about your business, nothing about advertising.
No account · Nothing charged · A person prices it
Five questions about your business
Hi, welcome to the campaign development tool developed by The Profound Agency. Please answer a few questions to help us start a conversation with you via email about your desired media campaign.
What it looks like when it works.
Three campaigns we ran, with every figure quoted from the record it sits under.
Banking and lending
near 70×
Click-through rate
the national average — 4.89% measured
70 squares — Click-through rate at near 70× the national average
A not-for-profit collateral lending organisation wanted reach against people actively in market, without a national brand budget.
How we ran it →Higher education
25×
Click-through rate
the national average — 1.76% measured
25 squares — Click-through rate at 25× the national average
A college of nursing and health sciences needed applications, not impressions, from a shortlist of catchment areas.
How we ran it →Car wash
66×
Scan rate
the benchmark — 0.20% measured
66 squares — Scan rate at 66× the benchmark
A car wash wanted television-style presence and a way to prove the television was doing something.
How we ran it →Pluto TV. Spotify. Billboards. Your competitor's parking lot.
17 paid channels, 1,600+ publications, and the AI answers themselves — aligned in a single strategy, so every dollar and placement compounds toward the same outcome instead of competing for credit across disconnected campaigns.
17
Paid Channels
Streaming TV, audio, out-of-home, social, search, mobile and retail.
1,600+
Publications
Paid placements, individually bookable at a published price.
AI
Answer Visibility
Being the brand an assistant names. Audited free, from public data.
Where Your Ads Run
All 17 channels. Every name here is a surface we can buy.
Where the ads run
- Facebook Feed, desktop and mobile
- Facebook Marketplace
- Facebook Audience Network
- Facebook Messenger
- Facebook Stories
- Facebook Search
- Threads
B2B targeting by job title, seniority, company and industry — the one network where professional identity is the targeting data.
Where the ads run
- YouTube — the free, ad-supported platform
- YouTube TV — the paid live TV service, including over 100 networks and channels
- Google TV — the free, ad-supported smart TV platform
- YouTube Movies — rented and purchased full-length films
A sample of the streaming services
- Pluto TV, Tubi, Xumo, Plex, Redbox
- Sling, DirecTV, Fubo, Philo, Frndly
- AMC, MTV, VH1, Comedy Central, TLC, Discovery, History, Lifetime
- NBC, ABC, CBS News, Fox Sports, Telemundo, Univision
- The Weather Channel, Food Network, National Geographic, Court TV
- Samsung TV Plus, LG Channels, Roku Channel, Google TV
What makes up an ad
- Up to 15 headlines, which Google mixes and matches for performance
- Four descriptions, mixed the same way
- Four sitelink extensions pointing at your most important pages
- Callout extensions for short highlights such as Licensed, Insured or Local
- Structured snippets for services, materials or financing
Where the ads run
- Amazon.com
- IMDb, Prime Video, Fire TV, Twitch, Amazon Vehicles
- The Amazon Publishers Network — including CNN, USA Today, Forbes, Reddit, BuzzFeed, Mashable, HGTV, Food Network, MLB.com, NBA.com, Fubo TV and Tubi
Programmatic display and native units placed in context, bought against audience data rather than cheap impressions.
Screen types
- Billboards
- Transit shelters
- Urban panels
- Malls
- Gas stations
- Restaurants
- Gyms
- Hotels
- Sports complexes
- Convenience stores
Managed conversational capture on your own site, so paid traffic converts instead of bouncing.
A sample of the streaming services
- Spotify, iHeartRadio, Audacy, TuneIn, Pandora-style music services
- Podcast networks including Podbean and PodcastOne
- News and publisher audio including CNN, Reuters, NPR, Forbes, Newsweek, Los Angeles Times
- Entertainment and sport including NFL, Sports Illustrated, Variety, IMDb, Hulu
Location-based mobile targeting — geo-fencing, competitor conquesting and footfall attribution.
What the audience feeds
- Social Mirror ads
- Native ads
- Meta ads
- Video ads
- Online audio ads
- Display ads
Directories that matter
- Google Business Profile
- Yelp
- Bing
- Yellow Pages
- Manta
- Better Business Bureau
- Angi
Where the ads run
- Websites, in and around video content
- Mobile apps
- In-app video content
- Gaming platforms
You should not have to know which of these you need. Five questions about your business and we name the products, say why, and show what each has done before.
Every engagement follows the same four phases.
Data-led from the first measurement to the last report. What goes into each phase, and what comes back out.
Research
Where you stand today, measured across AI answers, search and your competitors.
What happens in this phase
The cycle opens with measurement, not opinion. We capture your current answer share in AI responses, your competitors' citation and media footprint, and real query demand across both LLMs and classic search, then freeze it as a baseline. Every phase after this is judged against that number.
Strategy
Turning that baseline into a ranked plan rather than a wish list.
What happens in this phase
Topics, entities, publisher targets and channels are ordered by the gap between where you already show up and where the demand actually sits, so effort goes to the opportunities with measurable upside first. This is also where the mix gets decided: what is answered with AI visibility work, what with press, and what with paid media.
Planning
Building the plan into something that can actually be bought and read.
What happens in this phase
Budgets, flighting, audiences and creative are set per channel, and the schema, structured data and entity markup that make you machine-readable are built alongside them. This is where decisions become a media plan a buyer can execute and data a model can parse, attribute and cite.
Deployment & Monitoring
Everything goes live instrumented, and the numbers come back.
What happens in this phase
Campaigns launch, placements go out, and then we re-run the exact measurements from phase one. Performance is watched while it is live rather than reported at the end, and what moved feeds straight back into the next research pass — which is what makes this a cycle rather than a one-off project.
Phase 1 is measurement, and we do that part for free.
Start with phase 1A Full Breakdown of Our Targeting Strategies.
Reaching people by where they physically go rather than where they live — a competitor's forecourt, a trade show, a hospital catchment, the streets your vans are working this week.
A roofing company fenced the areas its crews were actively working and ran at a 1.01% click-through rate on that targeting alone.
Products that include it
The cheapest audience you will ever buy, because they already came to you once. Most visitors leave without converting, and this is the only way to get a second attempt at them.
A festival retargeted everyone who looked at the ticket page and did not buy, and recorded 12,937 conversions in seven weeks.
Proving that advertising moved people through your door, for any business where the sale happens in person. It closes the gap between an impression and a real-world outcome.
A tax service verified 1,607 visits across 24 offices from a single campaign.
Products that include it
Turning traffic you already paid for into named, addressable people — then advertising to them, emailing them, or handing them to sales.
A medical clinic identified around 3,000 visitor profiles in 30 days, and 80% could be matched and reached online.
Products that include it
Finding people in market right now. Demographics tell you someone is 35 and owns a home; behaviour tells you they have been reading about replacement windows for a fortnight.
A dealership targeted in-market auto shoppers down to specific models and finished at four times the national click-through average.
Two jobs at once — winning back people you already know, and finding new people who look statistically like your best customers rather than like your general market.
A dealership matched its own service customers, and the resulting offer redeemed at 9%.
Products that include it
Catching intent without paying search prices — appearing alongside the articles, videos and pages about your category at the moment someone is researching it.
A pest control company built a 484-keyword list and ran at over ten times the national click-through average.
Products that include it
Campaigns aimed at a known list of buildings — a voter file, a service territory, a set of businesses, the households a direct mail drop went to.
A senate campaign served over 800,000 mobile impressions against an address list for the district.
Products that include it
Repetition that does not feel like repetition. Someone reached twice across different contexts converts at a materially different rate than someone reached twice in the same feed.
A university merchandise retailer sequenced mobile into social and recorded over 8,300 view-through conversions.
Products that include it
Squeezing performance out of a live campaign — bids, budgets, frequency, creative rotation — at a cadence no human would sustain by hand.
On a B2B forum campaign, the AI-driven targeting strategy outperformed every manual one at over 1.50% click-through.
Products that include it
Businesses whose demand is made by the forecast — roofing after a storm, HVAC in a heatwave, garden centres on the first warm weekend.
Budget stops going out on days the product is not relevant, and concentrates on the days it is.
Products that include it
Converting the traffic your other channels are already producing. Most visitors will not fill in a form, but a good number will start a conversation.
A roofing company took 154 billable leads in five months, charged only when the enquiry qualified.
Products that include it
Our thinking on AI search, PR and paid media.
Articles by founder Jason Steinberg, published on Medium.
The Answer Economy: A Five-Year Forecast for Brands AI Actually Trusts
Search doesn’t feel like search anymore. Type a question into Google today and there’s a real chance you never click a single blue link.
- marketing
- predictions
- agents
Your Website Is No Longer the Center of Your Marketing Strategy
For years, marketers were taught to think about the website as the center of the universe. Everything pointed back to it.
Read on Medium →Reddit Is Becoming More Valuable to AI. That Does Not Mean Brands Should Try to Game It.
For years, most brands treated Reddit like the weird corner of the internet they could safely ignore. Now they are scrambling to get in. The reason is AI.
- generative ai tools
- marketing
Is Your Brand AI Ready?
In the next two years, a revolutionary shift will occur in how businesses are discovered. No longer will it solely depend on word of mouth or targeted Google searches.
- geo
- public relations
- ai
The Digital Shift: Your Narrative Is Being Written By AI.
For years, we’ve focused on one thing: ranking #1 on Google. We chased clicks, optimized for keywords, and celebrated a featured snippet. But today, the game has changed.
Read on Medium →Building Notoriety for Your O-1 Visa: How The Profound Agency Can Help
Achieving notoriety is crucial for securing an O-1 visa, a category reserved for individuals with extraordinary abilities in their field.
- immigration
- notoriety
- o 1 visa
Find out why AI isn't quoting you.
Before ChatGPT, Gemini or Perplexity will recommend you, they have to get past your robots.txt, read your pages without running JavaScript, find a passage worth quoting, and see you in the sources they already trust. Send us your site and we'll check all four, then tell you what we'd fix first.
We're Marketing Futurists
Our founder has spent 20+ years tracking digital marketing trends. We are here to future-proof your brand with what is working now and what is coming next.
Full-Funnel, One Partner
GEO, paid editorial, and 17 paid channels coordinated together, instead of stitched across five different vendors.
The Same Process, Every Time
A structured 4-phase cycle, not ad hoc work that depends on who happens to pick up your account.
A Network You Can Check
1,600+ publishers, individually bookable — not a number you have to take on faith.
1,600+ publications·17 paid channels