# The Profound Agency

> The Profound Agency (Profound Agency LLC, Hillsborough, New Jersey, USA) is a media agency covering the whole funnel: Generative Engine Optimization (GEO) for AI search visibility, paid editorial placement across a network of 1,600+ individually bookable publications, where we supply the article and the narrative, paid media across 17 channels including Connected TV, streaming audio, digital out-of-home, social, search, retail and geo-targeted mobile, and three lines that publish their prices outright: website and web app development, printed marketing materials, and branded merch.

Key facts:

- Services: Generative Engine Optimization (GEO), schema and structured-data infrastructure, AI visibility tracking, paid editorial placement and digital PR, press placements, paid media across 17 channels, website and web app development, marketing materials printing, and branded merch printing.
- Published prices: websites, printing and merch are priced openly at https://theprofound.agency/services/<slug>/ rather than quoted on request. Print and merch prices cover production only — shipping is quoted on the brief. Nothing on the site takes a card for these; every price becomes an invoice after a brief.
- Clients: enterprise brands and organizations, local businesses, and founders, professionals and personal brands.
- Publisher network: 1,600+ publications, each with its own page listing price, Domain Authority, turnaround, region, sponsored-disclosure status and Google indexing status. Prices are in USD.
- Every engagement follows the same four phases: Research, Strategy, Planning (budgets, audiences and creative per channel, with the schema and structured data that make a brand machine-readable), and Deployment & Monitoring. What the last phase measures feeds the next round of research.
- Contact: theprofoundagency@gmail.com, +1-908-448-4001. Book a call at https://book.theprofound.agency.

## Main pages

- [About The Profound Agency](https://theprofound.agency/about/): The canonical facts in one place — who we are, where, what we sell, how buying a placement works, and the numbers, generated from the live catalogue
- [Glossary](https://theprofound.agency/glossary/): Plain definitions of GEO, AI visibility, answer engines, paid editorial placement and the other terms used on this site
- [Services](https://theprofound.agency/services/): Every service line as a card — AI search visibility, paid channels, targeting strategies, publication placements, political advertising, websites, printing and merch
- [Websites & web apps](https://theprofound.agency/services/web-development/): Landing pages $2,500, multi-page marketing sites $6,500, candidate and campaign sites $7,500, full web applications from $18,000 — fixed price, fixed scope, stated exclusions
- [Marketing materials printing](https://theprofound.agency/services/printing/): Yard signs, business cards, flyers, postcards, brochures, posters, vinyl banners, event displays, rigid signs and vehicle magnets, with full price tables at real quantity breaks
- [Branded merch printing](https://theprofound.agency/services/merch/): T-shirts, hoodies, caps, totes, drinkware, stickers, desk goods and flags, priced per piece with the blank named
- [Political campaigns](https://theprofound.agency/political-campaigns/): Non-partisan media buying for candidate campaigns, aimed at the households inside one electoral district
- [Homepage](https://theprofound.agency/): What the agency does, who it serves, the four-phase process and the paid channels it runs
- [Paid media channels compared](https://theprofound.agency/channels/): All 17 paid channels side by side — what you buy, what it is best for, how it is measured and how tightly it can be targeted, plus the monthly report glossary
- [What you can advertise, and where](https://theprofound.agency/advertising-restrictions/): Which restricted categories — alcohol, cannabis and CBD, tobacco, casinos, firearms, supplements, political, housing, loans — can run on which of the 17 channels, with the state-level and targeting caveats
- [Results by industry](https://theprofound.agency/industries/): Campaign results by sector — automotive, healthcare, education, recruitment, home services, legal, financial services, events and more
- [Publication directory](https://theprofound.agency/publications/): Every bookable publication A–Z, with hubs by region and by accepted topic
- [Publisher store](https://theprofound.agency/experience?store=open): Browse, filter, compare and buy press placements across the full publisher network
- [Free AI visibility audit](https://theprofound.agency/audit/llms-txt): Request a free audit of whether AI systems can crawl, read and quote a website, scored out of 100 from public data
- [Book a call](https://book.theprofound.agency): Schedule a call with the team
- [Terms of Service](https://theprofound.agency/tos/): Payment, refund and press-placement terms

## Insights

- [How Much Does It Cost to Get Featured in the Press?](https://theprofound.agency/insights/how-much-does-it-cost-to-get-featured-in-the-press/): Press coverage has a real price tag. We publish all 1,666 of ours, from $150 to $88,500, and explain what drives it.
- [How to Get Your Business Cited by ChatGPT: A Tactical Playbook](https://theprofound.agency/insights/how-to-get-your-business-cited-by-chatgpt-a-tactical-playbook/): A Monday morning playbook: the exact steps that make ChatGPT and other answer engines cite your business.
- [What Is GEO? The Plain-English Guide for Business Owners](https://theprofound.agency/insights/what-is-geo-the-plain-english-guide-for-business-owners/): Generative engine optimization (GEO) is the practice of making your business the source AI answer engines cite. Here is what it means.
- [PR Firm vs. Buying Media Placements: An Honest Cost and Timeline Comparison](https://theprofound.agency/insights/pr-firm-vs-buying-media-placements-an-honest-cost-and-timeline-comparison/): Hiring a PR firm or buying placements directly? A fair comparison of cost, timeline, certainty, and control.
- [The New Jersey Business Owner's Guide to Getting Found by ChatGPT](https://theprofound.agency/insights/the-new-jersey-business-owners-guide-to-getting-found-by-chatgpt/): NJ customers ask ChatGPT who to hire. Here is how local businesses get named in the answer.
- [Evolution of AI Search: DeepMind’s New Ranking Models and Emerging Publisher Monetization Frameworks](https://theprofound.agency/insights/evolution-of-ai-search-deepminds-new-ranking-models-and-emerging-publisher-monetization/): The search and digital publishing landscapes are undergoing structural changes as search engines transition from traditional link-driven indexes to AI-synthesized answer models.
- [The Answer Economy: A Five-Year Forecast for Brands AI Actually Trusts](https://theprofound.agency/insights/the-answer-economy-a-five-year-forecast-for-brands-ai-actually-trusts/): Search doesn’t feel like search anymore. Type a question into Google today and there’s a real chance you never click a single blue link.
- [Your Website Is No Longer the Center of Your Marketing Strategy](https://theprofound.agency/insights/your-website-is-no-longer-the-center-of-your-marketing-strategy/): For years, marketers were taught to think about the website as the center of the universe. Everything pointed back to it.
- [Reddit Is Becoming More Valuable to AI. That Does Not Mean Brands Should Try to Game It.](https://theprofound.agency/insights/reddit-is-becoming-more-valuable-to-ai-that-does-not-mean-brands-should-try-to-game-it/): For years, most brands treated Reddit like the weird corner of the internet they could safely ignore. Now they are scrambling to get in. The reason is AI.
- [Is Your Brand AI Ready?](https://theprofound.agency/insights/is-your-brand-ai-ready/): In the next two years, a revolutionary shift will occur in how businesses are discovered. No longer will it solely depend on word of mouth or targeted Google searches.
- [The Digital Shift: Your Narrative Is Being Written By AI.](https://theprofound.agency/insights/the-digital-shift-your-narrative-is-being-written-by-ai/): For years, we’ve focused on one thing: ranking #1 on Google. We chased clicks, optimized for keywords, and celebrated a featured snippet. But today, the game has changed.
- [Building Notoriety for Your O-1 Visa: How The Profound Agency Can Help](https://theprofound.agency/insights/building-notoriety-for-your-o-1-visa-how-the-profound-agency-can-help/): Achieving notoriety is crucial for securing an O-1 visa, a category reserved for individuals with extraordinary abilities in their field.
- [10 Ways to Get Featured in Media: A Guide for Business Success](https://theprofound.agency/insights/10-ways-to-get-featured-in-media-a-guide-for-business-success/): Good PR is vital for any business looking to thrive and expand. However, getting featured in media is not easy.
- [Engage Employees: How CEOs Can Improve Their Brand](https://theprofound.agency/insights/engage-employees-how-ceos-can-improve-their-brand/): It’s no secret that organizations flow from the top down. Depending on the organization, CEOs can often be likened to mythical creatures in the lower ranks of an organization.
- [Exploring the Divide: Paid Media vs. Pitched Media and the Case for Paid Promotion](https://theprofound.agency/insights/exploring-the-divide-paid-media-vs-pitched-media-and-the-case-for-paid-promotion/): In the ever-evolving landscape of media and communication, businesses and individuals alike are faced with a multitude of options to showcase their products, services, and ideas. Two foundational marketing channel strategies are paid media and pitched media.

## Machine-readable resources

- [MCP server](https://theprofound.agency/api/mcp/): Model Context Protocol endpoint for agents — search, price and order placements, describe the 17 advertising channels, and submit a campaign brief, with no key or account required (a human completes payment)
- [llms-full.txt](https://theprofound.agency/llms-full.txt): This file expanded, with services, process, purchase terms and the complete publisher catalog (price, DA, DR, turnaround, region, disclosure, indexing) generated from the live catalog
- [agents.md](https://theprofound.agency/agents.md): Guidance for AI agents acting on a user's behalf: what can be done on the site, and what needs the user
- [MCP documentation](https://theprofound.agency/mcp/): The 21 tools the MCP server exposes, what an agent may and may not do with them, and how to connect a client
- [OpenAPI](https://theprofound.agency/openapi.json): The publisher catalog as a read-only REST API — search, one placement, category list — for clients that do not speak MCP
- [Ask a question](https://theprofound.agency/ask/): A page where anyone can ask about the agency in plain words and get an answer quoted from this site with sources. For agents the same answers are JSON at https://theprofound.agency/api/ask/?q=your+question (or POST {"query"}), and the MCP tool ask
- [Markdown pages](https://theprofound.agency/md/): Clean markdown copies of the key pages — about, services, glossary, every channel and every article — generated from the same data as the HTML
- [facts.json](https://theprofound.agency/facts.json): The canonical facts as data — count, prices, fee, refund terms, channels, contact — generated from the live catalogue
- [Catalogue changes](https://theprofound.agency/catalog-changes.json): Publications added and removed and price changes at each weekly sync
- [Agent skills](https://theprofound.agency/.well-known/skills/index.json): Index of skills an agent can load, such as helping a person text the agency from their own phone
- [ai.txt](https://theprofound.agency/ai.txt): Our stated policy on AI training, retrieval and agent use of this site
- [Sitemap](https://theprofound.agency/sitemap.xml): Every page, including one page per publication at /product/<slug>/

## Example publication pages

- [McClatchy DC Bureau](https://theprofound.agency/product/mcclatchy-dc-bureau/): Example of a publication page, one of 1,600+ in the network

## Optional

- [The Death of Search deck](https://www.canva.com/design/DAHNCY6LEzY/6fsAEmIQPgVhSv3pa3oT6Q/view): The agency's presentation on the shift from search rankings to AI recommendations
- [LinkedIn](https://www.linkedin.com/company/the-profound-agency/)
- [X](https://x.com/ProfoundAgency_)
- [Instagram](https://www.instagram.com/profoundagencypr)
- [Facebook](https://www.facebook.com/theprofoundagency)