Your best customers all have one thing in common: they go places. They visit stores, restaurants, gyms, dealerships, open houses. Every one of those visits is a signal about what they might want next. Geotargeted mobile advertising lets you act on it.
We are The Profound Agency, a visibility agency in Hillsborough, New Jersey. Our geotargeted mobile channel serves display and video ads on mobile devices, targeted by where someone has physically been, as well as who they are and what they do online.
How it works, simply
Mobile devices share location with the apps people use. In aggregate, that creates a map of where devices have been: which stores, which neighborhoods, which events. Advertisers can reach the devices seen in the places that matter to them, and the same data can later report whether those devices showed up somewhere else, like your front door. The targeting and the proof come from the same source.
Three tools, three jobs
Geofencing finds the places. Draw a boundary around the locations that matter, a shopping district, an event venue, a neighborhood, a convention center during the big weekend, and reach the phones that enter it. You are fishing where the fish are, with a net you drew yourself.
Conquesting finds the people. Target people whose location history shows they visit your competitors. When they walk into the rival store, your ad can be waiting on their phone. It is the most direct form of competitive advertising ever built: not guessing who might consider the other guy, but reaching the people who just did.
Footfall attribution proves it worked. This is the part most advertising cannot do. The same location data that targets the ad can report whether the person later walked into your business. The impression connects to a real visit, not just a click. For the first time, the question “did my ad bring anyone in” has a data-backed answer.
Who uses it
Retailers conquesting the mall across town. Restaurants filling tables from the lunch crowd nearby. Dealerships reaching shoppers on the rival lot. Clinics and gyms drawing from the neighborhood they serve. Event venues filling seats from the places their audience already goes. If your customer shows up somewhere in person, location can find them first.
The honest limits
Location is one signal, not the whole person. It works best in places with foot traffic to measure, dense areas more than rural ones, and it pairs best with a strong offer: the ad still has to earn the visit. What it does better than any other targeting is remove the guesswork about intent. Nobody accidentally spends twenty minutes in a car dealership.
Picture it. Imagine you run a furniture store. Every Saturday, hundreds of people walk into the big chain store two miles away, browse, and leave. With conquesting, your ad reaches them while the visit is fresh: your showroom, your prices, fifteen minutes away. You are not guessing who wants furniture. You know where they just were.
Location is the most honest targeting signal there is. People can say anything on a form. Where they go tells the truth.
Building your place list
The strategy lives or dies on the places you choose. Start with the obvious: your locations, your competitors’ locations. Then think wider. Where is your buyer when they are closest to deciding? The furniture store thinks about apartment complexes and new developments. The restaurant thinks about office parks at lunch and theaters at dinner. The dealership thinks about the rival lot and the repair shops. Complementary businesses, event venues, transit hubs: anywhere your customer’s intent is legible from their feet. The list is the targeting. Build it like it matters, because it is the whole game.
Creative that names the place
Location-aware creative outperforms generic creative because it collapses the distance between the ad and the action. “Across from the mall, open till nine” beats “Visit our showroom.” The prospect does not have to translate your message into their geography. You already did it. When the ad knows where they are, or were, say so. Relevance is the entire advantage of the channel. Spend it.
How it fits the plan
Geotargeting rarely works alone, and it does not have to. It is the finder: it locates intent in the physical world. Pair it with search to capture the demand it creates, with visitor ID to identify the traffic it drives to your site, and with live chat to convert the visitors who arrive with questions. Each channel does its job. Location’s job is knowing where the customer is.
Want location in your media plan? Book a call and tell us whose customers you want to reach.