InsightsOur thinking on AI search, PR and paid media.
Articles by founder Jason Steinberg, on how brands get found, cited and recommended now that search answers questions itself.
Evolution of AI Search: DeepMind’s New Ranking Models and Emerging Publisher Monetization Frameworks
The search and digital publishing landscapes are undergoing structural changes as search engines transition from traditional link-driven indexes to AI-synthesized answer models.
Read the article →The Answer Economy: A Five-Year Forecast for Brands AI Actually Trusts
Search doesn’t feel like search anymore. Type a question into Google today and there’s a real chance you never click a single blue link.
Read the article →Your Website Is No Longer the Center of Your Marketing Strategy
For years, marketers were taught to think about the website as the center of the universe. Everything pointed back to it.
Read the article →Reddit Is Becoming More Valuable to AI. That Does Not Mean Brands Should Try to Game It.
For years, most brands treated Reddit like the weird corner of the internet they could safely ignore. Now they are scrambling to get in. The reason is AI.
Read the article →Is Your Brand AI Ready?
In the next two years, a revolutionary shift will occur in how businesses are discovered. No longer will it solely depend on word of mouth or targeted Google searches.
Read the article →The Digital Shift: Your Narrative Is Being Written By AI.
For years, we’ve focused on one thing: ranking #1 on Google. We chased clicks, optimized for keywords, and celebrated a featured snippet. But today, the game has changed.
Read the article →Building Notoriety for Your O-1 Visa: How The Profound Agency Can Help
Achieving notoriety is crucial for securing an O-1 visa, a category reserved for individuals with extraordinary abilities in their field.
Read the article →10 Ways to Get Featured in Media: A Guide for Business Success
Good PR is vital for any business looking to thrive and expand. However, getting featured in media is not easy.
Read the article →Engage Employees: How CEOs Can Improve Their Brand
It’s no secret that organizations flow from the top down. Depending on the organization, CEOs can often be likened to mythical creatures in the lower ranks of an organization.
Read the article →Exploring the Divide: Paid Media vs. Pitched Media and the Case for Paid Promotion
In the ever-evolving landscape of media and communication, businesses and individuals alike are faced with a multitude of options to showcase their products, services, and ideas. Two foundational marketing channel strategies are paid media and pitched media.
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