InsightsOur thinking on AI search, PR and paid media.
Articles by founder Jason Steinberg, on how brands get found, cited and recommended now that search answers questions itself.
LinkedIn Ads: B2B Targeting Without the Guesswork
Job title, seniority, company, industry: LinkedIn is the one network where professional identity is the targeting, and B2B stops being guesswork.
Read the article →The Agent Trust Gap: Why Your Business Needs a Trust Layer Before AI Agents Act in Its Name
Anthropic’s own agents filed a false police report during testing. AI agents are transacting in your business’s name while the trust layer barely exists. Here is the alarm, and what ready looks like.
Read the article →Amazon Ads: Advertise Where People Actually Buy
Sponsored placement and DSP inventory against purchase intent, on the one dataset built from what people actually buy.
Read the article →Live Chat: Stop Losing the Visitors You Already Paid For
You pay for every visitor. Most leave without a word. Managed live chat with trained agents turns that traffic into named leads, and you only pay per qualified lead.
Read the article →Digital Billboards Without the Billboard Company
Digital screens in stores, transit, and roadsides, bought only in the geographies you want and paired with mobile retargeting. Outdoor advertising without the six month lease.
Read the article →How Political Campaigns Reach Voters Block by Block
Rally crowds, early voting sites, the opponent's events: how political campaigns use geofencing and conquesting to reach voters where they already are.
Read the article →Connected TV: Your Ad on the Biggest Screen in the House
Video ads on streaming TV, bought by audience instead of airtime, with household-level targeting and completion reporting. The biggest screen in the house is now a targeted channel.
Read the article →How Buying a Press Placement Actually Works
Browse 1,666 publications with published prices, pick yours, and approve the article before it goes to the editors. The press placement process without the mystery.
Read the article →The Industry Data Is In: AI Search Runs on External Coverage. Here’s What That Means for Your Brand.
AthenaHQ’s State of AI Search 2026 found the average brand appears in 16.3% of AI answers while category leaders hit 56.5%, and a brand’s own domain goes uncited 84% of the time. Here’s what that means for your brand.
Read the article →Your AI Agent Is Now Your Publicist
PR used to start with a retainer, a discovery call, and a gatekeeper deciding whether your story was worth their time. That whole model just became optional.
Read the article →How Much Does Paid Media Cost?
No rate card, no packages. We price paid media per campaign: you submit a brief, a person replies with a media plan and a quote built around your goal.
Read the article →Competitor Conquesting: Reaching the Customers Walking Into Your Rival's Door
There is a list of people who want exactly what you sell: they are visiting your competitors right now. Competitor conquesting is how you advertise to them.
Read the article →Website Visitor ID: Turn Anonymous Traffic Into an Audience You Can Reach
Strangers visited your site today and left. A small pixel turns those anonymous visits into an addressable audience built from people who already came to you.
Read the article →Geotargeting: Advertising to People Based on Where They Have Been
Geofencing, competitor conquesting, and footfall attribution: how our geotargeted mobile channel turns location history into advertising that connects to real visits.
Read the article →How We Decide Where Your Ads Run
No rate card, no three tier packages. We plan across 17 advertising channels and build your media plan from a brief, priced per campaign.
Read the article →How Much Does It Cost to Get Featured in the Press?
Press coverage has a real price tag. We publish all 1,666 of ours, from $150 to $88,500, and explain what drives it.
Read the article →How to Get Your Business Cited by ChatGPT: A Tactical Playbook
A Monday morning playbook: the exact steps that make ChatGPT and other answer engines cite your business.
Read the article →What Is GEO? The Plain-English Guide for Business Owners
Generative engine optimization (GEO) is the practice of making your business the source AI answer engines cite. Here is what it means.
Read the article →PR Firm vs. Buying Media Placements: An Honest Cost and Timeline Comparison
Hiring a PR firm or buying placements directly? A fair comparison of cost, timeline, certainty, and control.
Read the article →The New Jersey Business Owner's Guide to Getting Found by ChatGPT
NJ customers ask ChatGPT who to hire. Here is how local businesses get named in the answer.
Read the article →Evolution of AI Search: DeepMind’s New Ranking Models and Emerging Publisher Monetization Frameworks
The search and digital publishing landscapes are undergoing structural changes as search engines transition from traditional link-driven indexes to AI-synthesized answer models.
Read the article →The Answer Economy: A Five-Year Forecast for Brands AI Actually Trusts
Search doesn’t feel like search anymore. Type a question into Google today and there’s a real chance you never click a single blue link.
Read the article →Your Website Is No Longer the Center of Your Marketing Strategy
For years, marketers were taught to think about the website as the center of the universe. Everything pointed back to it.
Read the article →Reddit Is Becoming More Valuable to AI. That Does Not Mean Brands Should Try to Game It.
For years, most brands treated Reddit like the weird corner of the internet they could safely ignore. Now they are scrambling to get in. The reason is AI.
Read the article →Is Your Brand AI Ready?
In the next two years, a revolutionary shift will occur in how businesses are discovered. No longer will it solely depend on word of mouth or targeted Google searches.
Read the article →The Digital Shift: Your Narrative Is Being Written By AI.
For years, we’ve focused on one thing: ranking #1 on Google. We chased clicks, optimized for keywords, and celebrated a featured snippet. But today, the game has changed.
Read the article →Building Notoriety for Your O-1 Visa: How The Profound Agency Can Help
Achieving notoriety is crucial for securing an O-1 visa, a category reserved for individuals with extraordinary abilities in their field.
Read the article →10 Ways to Get Featured in Media: A Guide for Business Success
Good PR is vital for any business looking to thrive and expand. However, getting featured in media is not easy.
Read the article →Engage Employees: How CEOs Can Improve Their Brand
It’s no secret that organizations flow from the top down. Depending on the organization, CEOs can often be likened to mythical creatures in the lower ranks of an organization.
Read the article →Exploring the Divide: Paid Media vs. Pitched Media and the Case for Paid Promotion
In the ever-evolving landscape of media and communication, businesses and individuals alike are faced with a multitude of options to showcase their products, services, and ideas. Two foundational marketing channel strategies are paid media and pitched media.
Read the article →