Seventeen channels, one table. What each one actually is, the job it is the right answer to, the number that tells you whether it worked, and how tightly it can be aimed.
| Channel | What you buy | Best for | Measured by | Targeting precision |
|---|---|---|---|---|
| Meta | Display and video in social feeds | Reaching a defined consumer audience at scale, with creative that suits a feed | Click-through rate, engagements, conversions | Radius, city or ZIP |
| TikTok | Short vertical video, single image, carousel | Product discovery with a younger audience | Click-through rate, video completion, conversions | Radius, city or ZIP |
| Feed ads and audience network placements | B2B, where job title and industry are the targeting | Click-through rate, click and view-through conversions | City and state only | |
| YouTube | Unskippable 15-second video | Video reach across phone, living room and connected devices in one buy | Video completion, engagement rate, conversions | Radius, city or ZIP |
| Connected TV | Video on internet-connected televisions | Television presence bought by audience rather than daypart | Video completion rate, visits, conversions | Radius, city or ZIP |
| Google Ads | Text ads on the search results page | Capturing demand that already exists | Click-through rate, cost per click, click-to-conversion rate | Radius, city or ZIP |
| Performance Max | Automated placement across every Google surface | Lower-funnel actions from a fixed budget | Event rate, cost per event, conversions | Radius, city or ZIP |
| Amazon | Display, video and CTV on Amazon properties and partners | Reaching people against real purchase behaviour | Click-through rate, video completion, conversions | Radius, city or ZIP |
| Display & Native | Banner and in-content units on sites and apps | Always-on reach underneath the rest of the plan | Click-through rate, view-through conversions | Radius, city, ZIP or geo-fence |
| Digital Out-of-Home | Digital screens in public places | Physical-world presence in a defined area | Impressions delivered by screen location | Screen-level, by venue and area |
| Live Chat | Staffed chat widget on your own site | Converting traffic you are already paying for | Chats, leads, billable leads, chat-to-lead ratio | Qualified against your target area |
| Online Audio | 15 to 30 second audio spots | Reaching people while their screen is not in front of them | Impressions, click-through on the companion unit, visits | Radius, city or ZIP |
| Geo-Targeted Mobile | Display and video on mobile devices | Reaching people by where they physically go, and proving visits | Click-through rate, verified and estimated store visits | Geo-fence, address list, radius or ZIP |
| Website Visitor ID | Identity resolution on your own traffic | Following up on visitors who never filled in a form | Profiles identified, match rate, downstream conversions | Wherever your traffic comes from |
| SEO & AI Visibility | On-page, off-page and directory work | Visibility you do not pay per click for, in search and in AI answers | Organic traffic, rankings, share of new traffic | Wherever you want to rank |
| Social Mirror | Your social posts rebuilt as ads elsewhere | Making social content work beyond your own followers | Click-through rate, engagement rate, visits | Radius, city, ZIP or geo-fence |
| Video Ads | 15 or 30 second pre-roll and in-content video | Explaining something that needs more than a banner | Video completion rate, click-through rate, conversions | Radius, city, ZIP or geo-fence |
The definitions behind every number we send you. Published in full, because a report you need someone to interpret for you is not really reporting.
Before a plan is bought, we establish who the audience is and where they are. These are the reports that answer that.
What your target audience pays attention to, beyond your own category.
Marketing and non-marketing preferences for the audience a business is trying to reach, reported by region. It is what stops a media plan being built on assumption about who the customer is.
1,361 audience categories
The same thing for business decision-makers, including how they use AI.
Segments covering how business buyers research, purchase and decide. The list now includes AI-tool adoption — ChatGPT, Claude, Gemini, Copilot and Perplexity users, alongside AI proponents and detractors — which is directly useful if you are trying to be visible in the tools your buyers actually use.
198 buyer categories
The ZIP codes your customers actually live in, ranked and mapped.
A ranking of the top ZIP codes where a business's target audience resides, plotted against the client's own location. It is what turns "we serve the metro area" into a geography a campaign can be bought against.
2,538 mapping categories across consumer spending, demographics, health status, occupation and life stage
Where a business stands before anything is bought.
A read on the local market and the state of the business's existing digital presence, which together set the baseline the campaign is measured against.