Marketing by industryWhat works in your sector, and what it produced.
Every sector has a different version of the same problem. These pages answer the question each one actually asks, and show the campaigns behind the answer.
- Concerts & EventsWhat actually sells tickets for a local event?
- Healthcare & MedicalHow long does digital take to move patient volume?
- EducationCan digital advertising actually increase enrolment?
- AutomotiveHow do you prove a car ad brought someone into the dealership?
- RecruitmentHow do you reach candidates who are not job hunting?
- Home ServicesHow do you stop paying for leads outside your service area?
- Financial ServicesDoes digital advertising move loan volume?
- RestaurantsWhat radius should a restaurant advertise in?
- Travel & TourismDoes Connected TV work for a local attraction?
- Real EstateHow do you follow up with property enquirers who never filled in a form?
- LegalWhy advertise a law firm outside of Google?
- E-commerce & RetailDoes it help to show the same person ads on more than one platform?
- Non-profitWhat is the most efficient channel for a non-profit event?
- B2B & TechnologyHow do you target a B2B audience that is too small for normal targeting?
- Sports & RecreationHow do you sell tickets for a fixture that is weeks away?
- Multicultural & HispanicIs it worth running a separate Spanish-language campaign?
- Government & Public SectorCan digital advertising move a public participation rate?
- Wine, Spirits & BreweriesWhere can a winery or distillery legally advertise?
- PowersportsHow do you reach powersports buyers without wasting budget on general audiences?
- HVAC & PlumbingShould an HVAC business advertise all year or only in season?
- JewelryHow does an independent jeweller compete with national chains?
- Furniture & Home FurnishingsDoes digital advertising bring people into a furniture showroom?
- Senior Living & CareWho are you actually advertising to in senior living?
- Funeral & Pre-planningCan a funeral home advertise without being intrusive?
- Med Spa & AestheticsWhat can a med spa actually say in its advertising?
- Cannabis & CBDWhere can a cannabis dispensary legally advertise online?
- Fitness & WellnessWhat is the most efficient way to sell gym memberships?
- Agriculture & Food ProductionHow do food and agriculture businesses fill hard-to-hire roles?
Running for office?
Candidate campaigns get their own page — which channels will take political advertising and which refuse it outright, how a district gets targeted rather than a media market, and two races we ran.
Political campaigns