search_placements
Read onlySearch the publisher network
Filter by price, Domain Authority, Domain Rating, category, region, turnaround, Google indexing and AI-crawler readiness. Returns a page of matches, highest Domain Authority first by default.
For AI agents
Work with the publisher network directly.
A Model Context Protocol server over ~1,700 publications. Search them, price them, open an order, or ask for a paid media quote — without scraping a single page. No key, no account, no approval.
An agent cannot buy anything here. Ordering returns a link a human opens.
Connect
- Endpoint
- https://theprofound.agency/api/mcp/
- Transport
- Streamable HTTP, stateless
- Authentication
- None
- Manifest
- /.well-known/mcp.json
Add it to an MCP client:
{
"mcpServers": {
"profound-agency": {
"type": "http",
"url": "https://theprofound.agency/api/mcp/"
}
}
}The eight tools
Two of them change something. Neither of those two can spend money.
get_placement
Read onlyFull detail for one publication
Price, authority scores, turnaround, region, disclosure policy and an example article where one is published. Takes the id returned by search — the same slug as the publication's page URL.
list_categories
Read onlyEvery category, with counts
The valid values for the category filter, and how many publications carry each one.
list_capabilities
Read onlyWhat we can deliver, in plain language
Geo-fencing, website retargeting, visit tracking, identity resolution and the rest — each described without jargon, with the products that provide it. Use it to turn what a client wants into what to ask for.
quote_placements
Read onlyPrice a set of placements
Exactly as the store's checkout would, including the 3.5% processing fee. Quoting reserves nothing and commits nobody.
create_order
WritesOpen an unpaid order and get a payment link
Creates a real pending order and returns a URL. It does not pay for anything. The order is inert until a human opens that link and pays, and it is deleted automatically if nobody does within 72 hours.
check_order_status
Read onlyPayment and fulfilment state
Needs the order id and the billing email it was placed with, which is what stops anyone reading anyone else's order. Do not describe a placement as secured until this reports paid: true.
submit_campaign_brief
WritesAsk for a paid media quote
For advertising campaigns — display, video, Connected TV, social, search, audio, out-of-home — which are priced per campaign rather than per placement. It buys nothing: a human prices it and replies.
What an agent may and may not do
May
- Search, compare and shortlist publications.
- Price a set of placements exactly as checkout would.
- Open an unpaid order and hand the link to a person.
- Submit a campaign brief and wait for a human to reply.
- Quote our catalogue data, with attribution where possible.
May not
- Pay for anything. No payment method is reachable through any tool.
- Tell a client a placement is secured before check_order_status reports paid: true.
- State guaranteed outcomes. We do not publish guarantees about citations, rankings or traffic.
- Invent a missing field. Say it is not listed.
If you would rather use REST
The catalogue is also readable over ordinary GET requests, described in an OpenAPI document at /openapi.json. Quoting, ordering and campaign briefs stay on MCP, because that is where the rules about what an agent may do are enforced.
curl "https://theprofound.agency/api/catalog/search/?q=finance&minDomainAuthority=80&limit=5"
Questions
- Do I need an API key to use the MCP server?
- No. Every tool is open — no key, no account, no approval step. An optional partner key attaches a verified agency name to orders, which is the only thing it does. Ordering cannot spend money, so there is nothing for a key to protect.
- Can an AI agent buy a press placement on its own?
- No. create_order opens an unpaid order and returns a payment link. No payment method is reachable through any tool, so the agent cannot complete a purchase even if instructed to. A human opens the link and pays. Until check_order_status reports paid: true, nothing is booked.
- What happens to an order nobody pays for?
- It is deleted automatically after 72 hours. An unpaid order reserves nothing and schedules nothing, so an abandoned one costs the client nothing and leaves no obligation.
- What is the MCP endpoint URL?
- https://theprofound.agency/api/mcp/ over Streamable HTTP, stateless. The trailing slash matters — the site redirects without it. Posting to https://theprofound.agency/mcp/ reaches the same server.
- Is there a REST API instead of MCP?
- Yes, for reading. The catalogue is also available over ordinary GET requests described at https://theprofound.agency/openapi.json. Quoting, ordering and campaign briefs are MCP only, because that is where the rules about what an agent may and may not do are enforced.
- How current is the catalogue data?
- It is resynced from the store at most hourly, and prices are confirmed at checkout. Treat a publication's page as the source of truth at the time of the question.