PR used to start with a retainer, a discovery call, and a gatekeeper deciding whether your story was worth their time. That whole model just became optional.

The Profound Agency runs a public MCP server — a direct line between AI assistants and our network of more than 1,600 publications. Connect it once, and the assistant you already talk to every day can shop press placements the way you’d shop anything else: by price, by audience, by authority, within a budget you set. No calls. No pitches to a salesperson. No waiting on a proposal.

How it actually works

1. Connect. Add our server to Claude, ChatGPT, Cursor, or any assistant that speaks MCP:

{
  "mcpServers": {
    "profound-agency": {
      "type": "http",
      "url": "https://theprofound.agency/api/mcp/"
    }
  }
}

No API key. No account. No signup form.

2. Have the conversation. Tell your agent what you’re trying to do, in plain words. “I want press coverage for my skincare launch, budget $2,000, beauty and lifestyle outlets.” It searches the network, compares publications side by side, and builds a quoted plan inside your budget — the same math our checkout uses, including fees.

3. You approve, you publish. Here’s the part that matters: your agent cannot spend your money. It can research, plan, and quote, but placing an order produces a payment link that only you can open and pay. Unpaid orders delete themselves after 72 hours. Nothing publishes without your final sign-off on the article itself, and our editorial team reviews every draft before it goes live.

You direct. Your agent does the legwork. Humans handle the money and the final quality check.

What your agent can do with it

  • Shop 1,600+ publications filtered by price, Domain Authority, category, region, turnaround time, and whether the outlet is indexed by Google and readable by AI crawlers.
  • Compare outlets head to head on price, authority, and speed.
  • Plan to a budget — give it a goal and a number, get back a quoted set of placements that fits.
  • Price exact carts the same way checkout would, so there are no surprises.
  • Request a free AI visibility audit to see how your brand currently shows up in AI answers.
  • Ask for paid media quotes across 17 advertising channels when you want more than editorial.

Why this changes the shape of PR

The traditional agency model bundles two things: access to publications, and the labor of working them. We’ve unbundled them. The access is now an open protocol your agent can query directly. The labor — the searching, comparing, shortlisting, quoting — is work AI does well, conversationally, at whatever hour you’re thinking about it.

What remains human is judgment: which story to tell, which outlets fit your brand, whether the draft says what you mean. That part was always yours. It still is.

That’s the pocket-sized PR agency. Not a dashboard you have to learn, not a retainer you have to justify — just the assistant already on your phone or laptop, now able to buy you press.

Try it

Connect the server with the config above (the full setup is on our MCP server page) and ask your agent to find press placements for your brand. Or start with a free AI visibility audit and see where you stand first.